Keep It Simpler Stupid

That day, for no particular reason, I decided to go for a little run.” – Forrest Gump

Keep It Simple Stupid
A safety warning. Step away from the precipice, don’t over-complicate the matter. Meant to prevent wasted time and effort on over-engineered solutions.

Keep It Simpler Stupid
A call to look for the smallest possible increment in value. How tiny can we make this change and still ensure someone will benefit from it? Instead of just avoiding the costs of over-complication we’re now exploring the rewards of flirting with over-simplifying.

The thing you’re doing right now, could it be simpler or smaller? If so, you’ve potentially got a shorter route to generating value. And once you’re done you can just do it again: another tiny step in the right direction.