It’s easy to tick a box, to say “I’ve done this”.

It’s harder to make sure that you understand the purpose of a task, ensure it’s been fully decided and/or communicated to you before you even start.

It’s a mistake to do things without grokking the reasons for doing it. It’s also a wasted opportunity; it’s almost impossible to over-deliver when you don’t know where the goalposts are.

Next time that you’re indulging in box-ticking, spend a moment to think about what you could be doing instead.

(I’m posting this right now because I’m working on a book and I need a kick up the ass to make progress on it.)